Web designers’ and software engineers’ work is a mystery for people who have nothing to do with it, and it’s a good ground for many stereotypes and wrong ideas. Some of them are quite harmless, like thinking that all developers are latent hackers. However, most of the stereotypes are unspoken, and they have deeply rooted in customers’ minds. It leads to misunderstandings and a lack of respect for IT specialists’ tedious job. We have collected the most harmful misbeliefs that may exist in your mind about the web designer’s work. Find them below.
When we see the result of web design, it may seem that the work hasn’t required many resources. We think that the designer drew the webpages, arranged the buttons, chose the font and colors, and voila! Few hours or so, and the design was ready.
In reality, it appears designing is way more complicated than this. Though creative thinking is a must, the designer works considering many factors, such as stylistics, usability, target audience, etc. It is required to include all the customer’s demands, align it with the engineers, and make it all look pretty. The designer also creates models of dynamic elements’ states and finds out how to implement it all into the integral structure. And yes, don’t forget about analytics, uniqueness, aesthetics… This complex work requires a lot of effort, time, and knowledge.
In general, designers are interested to make the product as good as possible because their success will be possible only if the customers are satisfied. Web studios that perform not quality job do not have any chance to survive in the competitive market. However, IT specialists cannot work for free, which would definitely happen if the endless reworks are not extra charged.
There are arrangements about the price, and the designers also calculate how much time will be spent on the work before they say how much it costs. They provide certain guarantees, but making the subjective customer like the result is not one of them. The redesign is overtime work, which has to be paid.
As has been already mentioned, the design is a very complex work that requires a lot of investments in learning and practice. Regardless of that, the designers’ learning never ends. The specialists have to learn all the new techniques and investigate the trends to offer customer effective solutions. Sometimes it also requires paid consultations with the “outside” developers.
Besides that, they always do analytics for every site they are going to design. The studio also hires testers to see if the target audience will navigate the resource easily and to fix the possible design flaws.
Actually, web designers like corrections. Comments from the customers work like landmarks, which helps to understand the task better, and thus, give the designers confidence about what they do. However, there are certain types of remarks IT specialists do dislike. It happens when the client does not specify what exactly he or she requires, e.g. “I want the site to be beautiful, not like this one.”
Designers especially appreciate feedback from unexperienced customers, because such an assessment helps to see the product from a different angle. An outside perspective helps to understand how the audience will perceive the design.
The website’s design has to be associated with certain pleasant emotions for users, yet the aesthetics do not determine the success of the resource. A web site is a mechanism, and the most important part is if the mechanism actually works. When users visit the website, it is crucial for them to navigate intuitively, since there are no guides for using web recourses. The next task is to make the user do what you want – to buy a product, to read an article, etc. In this way, aesthetics is rather helpful than a decisive component.
Designing is not drawing, especially when it comes to websites. The design profession is especially complicated because it requires a rare combination of both creative and analytical skills. A good designer needs to have a solid knowledge of software engineering and good problem-solving skills.
A complex design is a challenge, and even the best professionals sometimes pay enormous effort to compose a website in the way it contains all the necessary features, looks engaging but also is user-friendly. Designers solve a difficult puzzle by making all the parts operative, interacting, and effective. The best specialists are also good psychologists, who understand both the customer’s and an average user’s tastes.
Web design may be a relatively new business, but not only trendy because its’ importance won’t vanish with time. This profession is also not about age, but about talent and persistence. There are a lot of successful specialists in web design of different ages, who have discovered that it is their vocation.
Yet, a certain mindset definitely determines designers. Thus, we would rather offer another idea about this profession – all designers are creative.
Web design does not have to fit many people’s opinions. Since the visual component is very subjective, everybody will picture the result in a different way, this making the instructions for the designer contradictory. If the specialist tries to extract from them an “arithmetic mean”, the result will be very simple and plain.
Thus, the best option is to consider the target audience’s opinion. Experienced designers may offer quite a sensible idea of what an average user may like.
Rebranding in web design is a very delicate work that requires a deep understanding of the company and its’ new concept. In order to make a quality rebranding, the designers have to realize what principle was core in the previous design and how it has changed.
After considering all the crucial aspects (such as style, new product’s characteristics, etc.), the designer performs visual rebranding. Thus, this work may reflect from slight to unrecognizable design changes depending on the rebranding task.
The design concept is a crucial factor that determines if the website ultimately is effective. Without a deep analysis of the future content, target audience, the website’s subject and style, the design will be completely useless, like a frame that does not fit the picture in size. After the analysis, the specialist creates the design, which matches the content and enhances its’ impact on the users. The design concept is a framework and a starting point for the designer’s job, and that’s why this part of work cannot be neglected.