Web design is the area that develops and changes quickly, and it differs a lot depending on time and the culture within which it has been created. As a matter of fact, a lot of countries can offer a quality design which will be rather unique than similar to the developers’ work from the other parts of the World. Since web product is always adapted to the target audience, all the cultural peculiarities and trends are reflected in local Internet resources. Big companies develop a separate website for each region. In this way, they are closer to the potential buyer, and it shows that peculiarities of web design for different countries are essential for business success. Let’s consider web design differences to see how it reflects a particular culture, fashion trends, and other factors of influence.
The first factor that seems to have a great influence on the web design of CIS countries is that it has developed later than European design. Software developers and designers from Slavic nations have started to build skills in designing ten years later than Western Europeans. In Ukraine, those people were primarily curious amateurs that took over the existent experience and grew their own skills.
The first Ukrainian websites could be barely called distinguished. They were created for people who didn’t understand the main purpose of a web resource. An own website was considered a trend from the future that would make you look more advanced and respectable, that’s why the designs were not particularly sophisticated. However, this tendency hadn’t lasted long. The Internet spheres have become popular, and businesses started to compete in this field, too.
The developers took European style as a standard. For example, basic elements for navigation were located on the left side or on the top and didn’t vary on different platforms. Users have got used to it, and dissimilarities are taken as an indicator of poor usability. Any national elements haven’t been widespread in the design. The designers use various techniques, which are effective and popular in the international Web environment.
The development of the IT-sphere has revealed a lot of talented professionals in Ukraine. Many Ukrainian IT teams have skillful specialists that create original and user-friendly platforms, which attract significant financial investments.
Russian IT market does not have a lot of competitive startups, and the development is mostly related to stable business spheres. That’s why the common feature for most Russian websites is following a clear standard structure and templates. Visual design is rarely original since designers tend to avoid experiments and risks.
Asia is one of the most bright parts of the world. Its culture is notable for the cult of colors, and the web design perfectly reflects this richness and flamboyance.
Though the design varies from country to country in Asia, it still has some common features. Asian trends tend towards maximalism. Thus, it is common to see a riot of color in Asian web design, a lot of information, and catchy pictures. For example, Thai websites are notable for their vibrant, sometimes acidic colors, and the pictures often look like cartoon drawings. Japanese web design has been noticeably influenced by anime culture. Besides, Asian countries use clear pointers, striking visual marks, stamps, and logos.
However, some websites can demonstrate a completely opposite picture. They may have simple designs with prevailing light colors and focus on basic elements.
European modern culture highly values professionalism and it is emphasized in the web design. Stylish minimalism is still at the peak of popularity; it competes only with macro photos on the background of web pages. Minimalist austerity is often diluted with bright color elements or headers. The most prominent feature of European web design is interactivity, for example, loading effects.
European web design provides clear and laconic information, which quickly helps the users understand what they can get at the site. For that purpose, almost all websites have a clear structure, which makes using the website very intuitive.
Most of the customers want to follow the European standard for their site creation, and it requires a high level of the developer’s experience. If the work is not fulfilled well, such a website may lag, the functions may be not clear for the users, etc. Our team of software engineers and web designers can build a high-quality site with any style you require. We can create a unique design or make it similar to a particular country’s trends; all you have to do is to make your choice. Everything else is our responsibility.