Nowadays, it is not enough just to provide users with the needed devices and functionality. Even a beautiful interface cannot guarantee the success of a product if one crucial part of designing is missed. This part is UX (user experience) design, a way of creating a product focusing and adjusting to the experience of a potential user. Being an essential tool of interaction between people and the product, UX design may define whether the business will be profitable or not even used.
A quality UX design brings maximum efficiency and timesaving with no errors. It enables newbies to orient quickly and intuitively. Thus, they are able to learn and reach their goal easily, avoiding mental load. Combining this quality with aesthetic interface makes the service memorable, and the use engaging.
The point of UX design is to consider potential user's needs, knowledge, experience, and all the other factors that define how easily he or she can work with the product. For example, many complex programs are difficult for a not-experienced use, but that doesn’t mean that UX design is poorly developed. If the program is meant to be utilized by a knowledgeable user, the complexity can be justified. Thus, UX design is rather about creating a product, which is usable without a guide, then about making it simple.
UX design is implemented already at the very beginning of the product development. It requires information about what the result is to be and what are the users’ expectations on that. The abstract combination of the ideas associated with the mentioned concepts defines the further way of UX “construction”. At the next level, developers consider building the functions in a clear and easily accessible way for utilizers. After, the designers create a structure. If it is a website, this stage defines webpages layout, where windows and instruments will be located, and how they will be connected. In the end, the structure acquires the actual implementation. At this point, UX design “contacts” with UI (user interface). The objects receive a real look and aesthetic design. After that, the development requires beta testing and users’ feedback and may need additional usability monitoring.
Excluding UX design means that the user will get a product not adapted to his or her perception. Without it, the business is not viable in a competitive environment. As a rule, companies that invest in UX design not only provide the customers with functionality but also make the use easy and enjoyable. In this way, the barrier between the user and the service is eliminated. The easier and pleasant is the use, the higher is the possibility that the customer will keep using the resource. Regardless of how useful is the product, it has a low chance to thrive if a customer is not able to reach out to it easily.
Usually, the friendlier UX design is, the more complicated the developers’ work is, especially if the product contains complex functionality. Designers’ task is to predict possible mistakes and prevent them at the design stage. The key to success is to understand the user’s logic and adjust the service to it.
We believe that success is possible only provided users’ satisfaction. Thus, our specialists develop or adapt products to make them easy to use and navigate. We define the target audience, find out what it the experience level, and examine the common errors to avert them. To make sure that the users will positively perceive the product, our company collects multiple feedback from not prepared people out of the target audience. That’s why the work done by our team is deprived of the regular drawbacks, and the use is smooth and intuitive. In this way, we erase barriers between your business and customers.