Virtual reality has appeared framed in a big headset and used to be an exotic thing applied only for entertainment. Lacking simplicity and being rather unwieldy, VR hadn’t an opportunity to develop rapidly and gain our commitment until it was implemented in a more familiar environment for us – online platforms and websites.
VR and AR are related and similar technologies. However, their implementation provides a different effect. Virtual reality simulates a separate world, starting from the background and ending with objects. It gives an impression of being in another space. Augmented reality creates virtual objects or an effect on the real world’s canvas. For instance, a kitchen equipment seller presents a virtual model of a toaster (augmented object) in your kitchen (reality).
VR in the Web world had become available in 2014 thanks to Mozilla, and two years later, it was already implemented by Chrome and Firefox browser. It has simplified the ability to apply virtual reality for regular people because they could view VR objects using an ordinary URL.
Nowadays, smartphones and the global web have become an essential part of our lives. An average person looks at the smartphone screen three hours per day. Ten years ago, this time was not even half that long, which shows us how quickly promising technology captivates users. VR and AR as relatively new development with great potential can become the same demanded as good video quality. For some business branches, it will be a crucial condition for success. Now, almost 75% of global brands use VR in their business to provide better services, and this tendency doesn’t seem to decrease. Virtual reality is supported by such corporations as Google, Microsoft, and Mozilla; regular web users can use mobile browsers as platforms for immersive websites.
Every project that needs visual presentation can use VR and AR, thereby improving its’ services and attracting more customers. Architects and real estate companies already implement this technology to let the clients see what they can obtain after the project completion. VR and AR still are the main peculiarity for some entertainment business. A few years ago, teenagers and kids used to be obsessed with the Pokémon Go game, which has become so popular due to AR implementation.
In 2019, Toyota has impressed the potential buyers with the 2020 model of Corolla presented in Augmented reality. Within the web-based advertising campaign, people were able to view a full-sized virtual car and interact with the model. It was the latest automotive company that allowed users to experience AR features of the product with no need to download a separate application.
One of the most advanced examples of VR implementation at website development is the crypto project Decentraland. In 2017, talented VR engineers have developed a whole virtual world, where users could buy land for specially developed cryptocurrency, create objects, and live following similar rules as in the real world. Decentraland project shows us that VR and AR opportunities are almost unlimited. The future may offer the opportunity to transfer part of our lives to the virtual space.
Both Virtual and Augmented realities are attractive web features for brands that try to keep up with the latest technologies. The companies that used VR and AR show that such an implementation can be beneficial for almost any activity, whether it is study, business, or entertainment.
Our company actively works with VR and AR development, helping to enrich websites with advanced technological innovations. We are proud of our brilliant developers that can create web projects of any complication level. If you have decided to update your web service with catching VR or AR features, feel free to contact us.